Daniel DiRico
welcome to my digital world
Updates
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Is it just me or is 2012 a $650 target for Apple stock? $aapl2 days ago from web | Reply, Retweet, Favorite
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Massive crowds await the iPhone 4S launch in China http://t.co/LdxNAHm9 $AAPL
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Incredible Satellite Images Of Arizona's Ghost Towns http://t.co/RtpdiLeu via @businessinsider
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Apple Expected To Beat, But By How Much Is The Question? - Seeking Alpha http://t.co/bYzW0AHA $AAPL
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Giant tortoise may not be extinct after all.. http://t.co/SPXt5K3Z
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Apple to open new store-within-a-store outlets inside Target this year http://t.co/RcNjvaJL $AAPL
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This explains why we never see time travelers: http://t.co/LH9onAJB -EF
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For the first time in history, digital music sales topped the physical sale of music. http://t.co/xn4wjb9R
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The new four horsemen of tech http://t.co/vRFt220e $AMZN $IBM $AAPL $GOOG
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iPhone 4S to take center stage in Jan. 24 Apple earnings call http://t.co/erARlwDF $AAPL
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SMBs to buy more iPads in 2012 by the thousands.. http://t.co/KqXmEt7Q $AAPL
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This should get interesting.. "US Sends Aircraft Carrier Into The Strait Of Hormuz" Read more: http://t.co/IeUuJqMJ #news #oil
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#web #copyright The $105 Fix That Could Protect You From Copyright-Troll Lawsuits | Threat Level | http://t.co/LCn765U6 http://t.co/JLyA99DH
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Apple Adds another Core iPhone Multitouch Patent to their Arsenal http://t.co/1v31vZ4f $AAPL $GOOG
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Apple to have $100,000,000,000 in cash in 2012. Yep. CASH. http://t.co/8OylsVEj $AAPL
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Gotta love the 80's.. From the archives: Vintage skiing photos http://t.co/25jSwPAY
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Will $AAPL ever do another 2 for 1 split? http://t.co/qwUbr4CO
Profile
Summary
Founder and independent Web strategy consultant, Boston Digital Media, LLC.
Experience
- May 2010 - PresentDirector, Web Marketing Analysis & Strategy / AquentCurrently working via Aquent at Putnam Investments, Boston, MA
- Web channel analysis
- Marketing and Business Intelligence
- Online strategy - Aug 2009 - PresentFounder / Boston Digital Media LLCWeb strategy and analysis, Online marketing campaign development, Digital media production, Web design and development services.
- Mar 2010 - Apr 2010Senior Web Business Analyst / Upromise
- Mar 2007 - Aug 2009Senior Web Business Analyst / IT Project Manager / EF Education FirstSelected highlights:
• Project leader of complex Web site re-architecture and redesign (eftours.com) managing, directing and steering multiple, cross-functional project teams based in several countries. Project was delivered ahead of schedule and resulted in a year over year 50% increase in overall visitor traffic, a 65% increase in online self-service transactions and received praise from unsolicited customer feedback for improved usability.
• Business architect and project leader of Web lead generation overhaul resulting in an immediate 70% increase in Web leads capture and a 400% increase in Web lead page construction with no required increase in web development or design staff.
• Founded, negotiated and implemented the first corporate projects portfolio system spanning six multinational companies that successfully aligned IT, Web marketing, and Sales for improved resource management, ROI, budget analysis, reporting, and overall IT project transparency for executive management.
• Researched and managed the implementation of the first customer-facing company blog, created the first internal social media dashboard, and led the overhaul of the U.S. based HR careers site (eftours.com/careers) boosting brand awareness, social media responsiveness, and a direct increase in prospective job applicants.
• Devised and implemented numerous Web analytics (Google Analytics, Coremetrics) strategies to measure campaign effectiveness, online application funnels, conversion tracking, and visitor profiles and demographics to maximize Web channel sales results. - 2004 - 2009Senior Business Systems Analyst / Fidelity InvestmentsSelected highlights:
• Provided lead business analysis to consolidate multiple problem tracking tools (spanning several Fidelity Investments companies) into one unified tool for the monitoring and management of critical systems incidents resulting in increased efficiency and response rate of incidents and saving thousands of dollars in labor and error costs.
• Co-developed and authored team information and resources intranet Web site used by Fidelity eBusiness group.
• Received senior management award for research and analysis that contributed to lowering the systems incident queue by 20% in two weeks.
• Indirectly managed 3 systems analysts, monitoring workload and delegating tasks accordingly.
• Granted high-security access and entrusted with confidential client data (Multi-billion dollar clients) including company-wide, internal Fidelity employee data (HR, personal, financial) while conducting IT systems analysis and problem solving. - 2001 - 2004Business Systems Analyst / Fidelity InvestmentsSelected highlights:
• On-call Incident Manager and Tech Lead for the Crisis Assessment Team (CAT) for critical Web application incidents.
• Facilitated weekly incidents triage meetings (Ireland, U.S. staff) and prepared reports for senior management.
• Authored business documents detailing future planned enhancements of Web applications functionality for both business staff and end-users.
• Charter member of newly created team of analysts. Worked directly with senior management to define key team processes and operational strategies of this new team structure. - 1999 - 2001Online Services Representative / Fidelity InvestmentsSelected highlights:
• Provided analysis, tracking and resolution for customer-reported Web incidents.
• Conducted on-site presentations to prospective clients concerning www.401k.com, our technical support capabilities, and other Internet topics.
• Created trend reports and forecasts based on historical tracking data of support related incidents.
Education
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1994 - 1999University of Massachusetts, AmherstBS in Environmental Sciences, Biology, Pre-Med
Additional Information
Posts
There was once a time when the home page of your web site was regarded as the front door to your business. It was the one page that demanded constant attention and resources. Above all other pages, it consistently delivered the highest amount of web traffic to your site. Unfortunately, things aren’t quite that easy in [...]
One of the great things about the continued growth of the internet and the social connections it creates, is the often overlooked fact that all of this technology actually is making us smarter as a society. Yes, this occurred to me today as I was watching this TED video about marshmallows and teamwork. Since the introduction [...]
Design and technology have always had an interesting relationship. If you look at design trends and the impact of design on the products that we use every day, there is an interesting cycle that seems to repeat itself. Throughout history, there are bursts of incredible achievements in aesthetics, design and usability that seem to rise out of [...]
When it comes to modern day web use, you may have noticed a rising trend during the past few years. You have a plethora of passwords to remember. The root causes of this trend are simple enough to understand thanks to the proliferation of SaaS and cloud computing, but the quest to find a solution to [...]
There has been a lot of discussion lately about the measurement of social media and its return on investment (ROI). The expectation for 2010 is that we’ll see corporations large and small begin to clamp down on any social media marketing (SMM) spending that does not contribute to profits. The big problem of course is that [...]
Well everyone likes to speculate about the next big move by Apple. And lately the word on the street is not about the rumored “tablet” that everyone has been talking about for over a year now. No, this speculation is not about a device, but instead about digital media distribution. You could be forgiven just five [...]
For those of us on Facebook, you are probably aware of the new privacy settings that were developed. It seems to be rolling out this week and I happened to see the new settings alert upon login this afternoon. See screenshots at the end. One thing seems certain with this move by Facebook — as real-time [...]
Today I spent most of the day over at the Microsoft campus here in Cambridge, MA attending a joint presentation from NaviSite and a few members of the Microsoft WebSiteSpark team. About 75 people registered for the event, but the brutally cold, wind-driven rain that rolled into the Boston area today reduced that attendance down [...]